1. What are cookies?
A cookie is small data file, usually in text format, that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions (such as clicking on a button or which pages you visited) and your preferences (such as font size, login details, language or other display preferences) over a period of time.
2. Types of cookies
There are many types of cookies. Please find below an outline of the main types of cookies used by websites:
Session cookies are set for a short period of time, usually the length of a browsing session. This means that when you access a website for the first time, the cookie will be stored as you navigate through the various pages of that specific website.
For example, if you log in to a website, you will stay logged-in as you browse the different pages of that website. When you close the browser, that cookie will no longer be stored on your device and you will have to log in again the next time you visit. Session cookies can, however, remain on your device if you navigate between websites within the same browsing session.
Persistent cookies, as the name suggests, can be set for much longer than a session. When you restart your device, persistent cookies may still be present on your device. These cookies are given an expiry date, after which the cookie will be destroyed. This is entirely at the discretion of the creator of the cookie — it could, in theory, be many years into the future.
Persistent cookies can also be used to track visitor behaviour as they move around the website. This can then be used to modify the website to suit the needs of the visitors, for example collecting geographical data to ensure the website is presented in an appropriate language. Such practices are known as 'web analytics' and there are various technologies available to website owners to help them engage in this practice.
Cookies developed by any party other than the website on which they are used are known as third party cookies. They are usually placed in a website via scripts or tags added into the web page. Sometimes these scripts will also bring additional functionality to the site, such as enabling content to be shared via social networks.
For example, if you visit a website that has a Youtube video one of its pages, this has been included by the website owner using a piece of code provided by YouTube. YouTube will then be able to set cookies through this code and determine how you interacted with that video.
Online advertising is the most common use of third party cookies. By adding their tags to a page, which may or may not display adverts, advertisers can track a user (or their device) across many of the websites they visit.
This allows them to build up a 'behavioural profile' of the user, which can then be used to target them with online ads based around their 'calculated' interests.
We use that information to ensure the website performs in an optimum manner for all of our users. For example, if we know that the majority of our users access the website from mobile devices, we can ensure that our website performs correctly when visited on those devices.
4. What cookies do we use?
Please find below a list of first party cookies used by Deadly Submarine:
|Cookie Name||Cookie Purpose||Cookie Duration|
Please find below details of third party cookies used by Deadly Submarine:
This website uses Google Analytics to help analyse and understand our users for the purposes set out in this policy. For more information about Google Analytics, please visit their website here.
Google Analytics may set the following cookies:
|Cookie Name||Cookie Purpose||Cookie Duration|
|_ga||Used to distinguish users.||2 years|
|_gid||Used to distinguish users.||24 hours.|
|_gat||Used to throttle request rate.||1 minute.|
|AMP_TOKEN||Contains a token that can be used to retrieve a Client ID from an AMP Client ID service.||30 seconds to 1 year.|
||Contains campaign related information for the user.||90 days.|
|_ _utma||Used to distinguish users and sessions.||2 years from set/update.|
|_ _utmt||Used to throttle request rate.||10 minutes.|
|_ _utmb||Used to determine new sessions/visits.||30 minutes from set/update.|
|_ _utmc||Set for interoperability with urchin.js.||End of browser session.|
|_ _utmz||Stores the traffic source or campaign that explains how a user reaches a website.||6 months from set/update.|
|_ _utmv||Used to store visitor-level custom variable data.||2 years from set/update.|
5. How to control cookies
There are a number of ways for you to manage cookies. You can enable cookies, clear cookies, prevent cookies, delete cookies and block cookies at your will. You can accept all cookies used by this site by clicking 'I Accept Cookies' on the cookies notification pop-up presented to you by Deadly Submarine.
If you wish to partially or wholly clear, remove, delete or block cookies, some aspects of this website's performance may deteriorate as a result of any such action. For example, such action could result in the cookies notification pop-up appearing at the top of every page you visit on our website, as we will not be able to analyse your previous interactions with that notification.
For information on how to control cookies on some of the most popular web browsers, please click on your browser below:
If you use a browser that is not listed above, you can email us at email@example.com to suggest a further guide for controlling cookies.